Aayat Basmati Rice - Premium Long Grain Basmati Rice in India
Food & Festivals
Celebrations are intrinsic to the Indian way of life. Explore India's diverse culture, cuisine and the stories behind what we eat.
Dussehra: Celebrating Light and hope
The saying that sits well with India and resonates with everyone is "unity in diversity." A land with different languages, cultures and food habits takes immense pride in being one. In reality, what truly unites us is our diversity...
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Rang De Basant Panchami flavours
Vasant Panchami, also known as Basant Panchami is a Hindu festival
celebrated on the fifth of the Hindu month of Magha, Shukla Paksha. It is also called Sri Panchami down South and is dedicated to Saraswati,
the wife of Brahma and considered by many to be the goddess of knowledge and art...
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Rakshabandhan - The best food combo you could have asked for
From the smells of delicious cuisines to the aartis and door seva, everything is perfect for the auspicious occasion. When it comes to the Raksha Bandhan celebration, the Rakhi forms the cornerstone...
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The once-a-year fast and feast - Karwa Chauth
Widely celebrated across northern India, Karwa Chauth is a celebration of marriage in which wives traditionally fast and pray for the long and healthy life of their husbands...
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What's cooking on Gudi Padwa? - The Goody Times
Gudi Padwa is celebrated in western India. "Gudi" signifies the emblem or flag of Lord Brahma, while "Padwa" refers to the first day of the moon...
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Makar Sakranti and the Khichdi Affair
Not all festivals are about scale and magnificence; some are about depth and significance. Makar Sankranti marks the new harvest season and the movement towards warmer days...
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Diwali - Let there be light everywhere
When beauty surrounds you, aromas cherish the soul and happiness defines your core, the festival of lights arrives in all its glory...
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The Chhath Puja - Celebrate while the sun shines
Chhath Puja is an ancient festival celebrated with traditional fervour and simplicity, with references tracing back several millennia...
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Lord Ganesha - The God with a sweet tooth
Lord Ganesha is celebrated for his love of sweets. Extensive bhog and prasad are prepared during Ganesh Chaturthi to mark the occasion...
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Onam - It's all about the experience
Kerala is a state where beauty and serenity live in the hearts of locals and visitors alike. Onam brings its culture, traditions and cuisine together...
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Durga Pooja - Reverence of the shakti within
In Kumartuli, the potter colony in northern Kolkata, artisans carefully shape clay from the banks of the Hooghly into beautiful Durga idols...
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Rice Tales
A Journey Through History, Culture, and Tradition
For millennia, rice has been at the heart of human civilization, feeding billions and inspiring traditions across continents. Explore the legacy of the grain that continues to unite people around the globe.
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